House Babylon
AT BOXPARK

LONDON | UK

Temporary Retail Installation, 2019

Pixels to Pop-up: INSTALLATION DESIGN FOR EGYPTIAN LUXURY BEDDING BRAND

To date, House Babylon sells online direct to consumer. As a first move into a physical point of sale we chose to blend HB’s digital and brand heritage, using their deep blue packaging as pixels of water, to render the shop a walk-through, 8-bit painting of the world’s favourite river.

House Babylon brings the finest, authentic Egyptian cottons - ethically sourced - from the Nile-river bed straight to your own; luxury sheets at lovable prices. Take home a piece of the Nile… A river of 300 packages – like the thread count of the brand’s entry-level sheets – plunge the visitor into a stream of Nile-blue suspending the full product range to touch and breathe in.

Take home a piece of the Nile… A river of 300 packages – like the thread count of the brand’s entry-level sheets – plunge the visitor into a stream of Nile-blue suspending the full product range to touch and breathe in.

UPGRADE TO EGYPTIAN LUXURY. COME SLEEP WITH US.

BOXPARK

Shoreditch Boxpark opened in 2011 as the world's first pop-up mall. The concept utilised the modern street food market and placed local and global brands side by side, to create a unique shopping and dining destination. Entirely constructed out of refitted shipping containers, BOXPARK showcases a unique position in being able to offer affordable and flexible leases for lifestyle brands, cafes, restaurants and galleries to trade and succeed.