House Babylon • BOXPARK
LONDON | UK
Temporary Retail Installation
Pixels to Pop-up
To date, House Babylon sells online direct to consumer. As a first move into a physical point of sale we chose to blend HB’s digital and brand heritage, using their deep blue packaging as pixels of water, to render the shop a walk-through, 8-bit painting of the world’s favourite river.
House Babylon brings the finest, authentic Egyptian cottons - ethically sourced - from the Nile-river bed straight to your own; luxury sheets at lovable prices. Take home a piece of the Nile… A river of 300 packages – like the thread count of the brand’s entry-level sheets – plunge the visitor into a stream of Nile-blue suspending the full product range to touch and breathe in.
UPGRADE TO EGYPTIAN LUXURY. COME SLEEP WITH US.